When rebranding a company I look to find a differentiator. Often times this differentiator is the people.
Each business owner has a unique voice and story to tell. Check out the case studies below to see how I best took the owners story and goals into account to create a brand worth showcasing.
Let's find out how best how to tell your story.
Case Study 1
Asset Preservation Welath & Tax
Asset Preservation was rebranded in 2021. The goal was to show strength and reassurance while also representing the assets that could be achieved by this firm. The print production was done to have both gold and silver foil appear in place of the gradients.
Case Study 2
Pivotal Financial
Pivotal Financial was rebranded in 2021. With this rebrand the name was staying the same. So the goal was to repurpose this unique name and make it modern and fresh. The arrow in the circle is meant to show the companies vision and path for you to achieve retirement while the outer circular shape is meant to shift the clients perspective, The sharp blue paired with the Serif Font brings trust and stability with a modern twist.
Case Study 3
Powerful Legacy
Powerful Legacy was a unique project because the owner of this financial services is a Women. The reason this is unique because the financial services industry is male dominated. The goal we set out to achieve was have a powerful logo one that stands up to the rest of the industry while also looking to include a larger female audience. An audience that often times is pushed to the side by this male dominated industry.
Case Study 4
La Floresta
La Floresta is a local vendor in the west valley. They sell speciality fruits and other sweet treats at local baseball games. The goal for this rebrand was to be as fun, festive, and sweet as possible.
